So your company has decided to embark on an online campaign to boost sales. With so much marketing clatter filling up the Internet these days, you decide to hire someone who can bring your business to the forefront from search engine wrangling, the services of an SEO expert. At this point, you will surely be faced with a dilemma, whether to outsource your SEO needs or establish a new segment within your company, or to go for an in-house SEO department. Such problem has been argued over and addressed by many experts either in the more ideal academic perspective or pragmatic business-management approach, each espousing outsourcing SEO needs is the better choice or otherwise. All technical arguments aside, experience has proved that outsourcing your SEO needs with a proven expert is the better choice.

Despite what almost everyone says, not just anyone can be an SEO expert. It is core competency and requires certain talent and skill, namely creativity, analysis, knowledge of the target market, to name a few. Granted, talent is innate; this does not mean someone whom you hire who has that as the in-house SEO ‘expert’ can produce the increased revenue your company desires. The above-mentioned skills are required and those can only be developed over time. If your company is embarking on that online campaign with the expectation of immediate results, you definitely do not have the time to wait for that newly hired talent to blossom into the SEO expert you require. SEO firms, however, already have within their arsenal people who can be rightfully called SEO experts. These are people have both the talent and experience required by firms that rely on SEO to suit their business needs. Firms which offer SEO services to companies seeking to outsource their needs have made it their business to develop the people who possess the right skill set so that they may deliver definite results.

Most companies fail to comprehend the dent to their finances which could be caused by the establishment of an In House SEO. This is most unfortunate since most companies establish in house SEO segments precisely as a cost-cutting measure. The cost of hiring the services of a seasoned SEO firm could be ten times more than the cost of hiring a newbie as an in house SEO employee. It bears stressing, however, that quality SEO services can be done in a “one-time-big-time” fashion. SEO expert comes in, does his work, and you have a site which ranks top in all search engines. Choosing the right SEO firm is, of course, an integral choice for your company so that you can be assured of the quality of the work. This is in stark contrast to hiring in house SEO employees, you have to spend time and money for training and not be assured of the quality of his work. It has already been stressed that not everyone can be an SEO expert. In any case, the costs of establishing an in house SEO segment are heavier for the company in the long run.

It is likewise prudent for companies to withhold disbelief when they choose to outsource their SEO needs. SEO is not some kind of magical pill which suddenly increases online revenues to 200%. Advocates for in-house SEO services attribute this to the fact outsourced services lack the personal understanding of both the company and its product hence the lack of stellar results. However, it is necessary to remember how SEO are supposed to help companies. What SEO does is to put your company ahead of rivals if a potential customer searches for your product, it does not make him click the ‘buy’ button on your site. If after hiring the services of an SEO, the volume of online sales do not pick up, evaluate your product and site as a whole before you blame the poor SEO service provider. See if your site’s content is user and reader friendly and if your product is something a customer would actually want.

There are so many things proponents of in house SEO services can say to you, but in the end, you only need to ask yourself this “Does my company need to have specialized in SEO services?” Chances are your answer is in the negative. You’re selling products, not SEO services. Moreover, having an in house SEO employee is not necessary as the work could be done in a one-time fashion and you’re not really assured of the quality of his work, unless you pirate an experienced SEO expert as a permanent employee which would then lead back to the argument that SEO work is primarily a one-time thing. Really, the better choice is to outsource your SEO needs, unless of course, you actually want to become an SEO firm.

By: Moe Tamani

About the Author:

Moe Tamani is an Internet Marketing Services consultant specializing in Organic Search Engine optimization.



The question comes often. Many people have been burned by SEO services, but many were also rewarded by SEO Services. Like any business or purchase you should only spend your money if you feel comfortable. Your comfort zone should draw from various dependencies, for example, how well you know this business, how long have you had business with that person or entity, what is your first impression, how you personally feel about this person or entity Ability to provide this service, and how well you have done your homework. The truth about SEO services is that it is usually not hard work, but that does not mean this is really easy. It takes more time, dedication, effort, strategy, technology, methods, competence and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is the reason why SEO engineers are needed to sustain the almost impossible, but the question is, as you know, make the right choice and not overpaying for SEO services?

I can honestly say that for the most part SEO service providers are on the rise and to want nothing more to do as a professional quality and SEO services. The shady SEO each of the service may not be possible, but I have some of the recommended advice to help someone get a fair price for quality and SEO services.

– Set yourself a “realistic” marketing budget and goal

– Shop around

– Don’t buy until you feel comfortable

– Remember “cheap does not always mean better”

– Ask for references / referrals / portfolio

– Verify references / referrals / portfolio

– Ask for statistical growth and progress reports

Setup own a Realistic Marketing plan and target

This means not just a child himself and believe you can pay $ 200 and night ensures that you thousands. Instead, it has a budget depending on your marketing needs, competitive industry, the anticipated result and the length of time. If you search for your site to rank among the top 10 search engine results page for a certain keyword or keywords, then the cost in the thousands, sometimes tens of thousands, for quality, professional and reliable SEO services, almost always in relation to the Competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, in most cases impossible, but I am sure there are some SEO companies, the challenge, but the cost in the thousands if not millions to try this insane marketing goal.

Shop Around SEO Services Company

Find the most attractive SEO services and compare this with other competitive SEO services. Have not “cheap” or “cheap”, but to regulate “efficient” and “strategy”. Anyone can do SEO work, but not everyone can the results with SEO services. This is because SEO is about technique and strategy. It is not just a throwing thousand of links around the web sitting back and waiting for the explosion. It’s actually much more complicated than that, as it is about the strategy, technology and competitive advantage. You have to find SEO services, which live by this principle and can offer the strategic roadmap for success.

Buy not until you feel comfortable

You should always feel good with your money in hiring a SEO service providers paws. If you have special needs, how you want to sign a contract, you want a specific timetable pay, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. Personally, I propose to get a contract, outline the planned results and all other points, followed by the exploration of the consequences or options if the predicted result is not met.

Remember “cheap does not always mean better”

This is an indication buyer caution. If someone offers $ 20 SEO services or even $ 200 SEO services, I would say, “Buyer bewares”. There may be a handful of highly qualified, SEO providers offer SEO services at a discount or at extremely low rates, but most of the time these providers either do not know their service in value or to know exactly what they do, but may have fortunately had a series. They will have to pay top dollar, aggressive, but still affordable for quality, strategic and experienced SEO services. SEO engineers are what I like to call. This is SEO’s, SEO understand the concept, pioneer, SEO methods, and not always follow the trend, but know the trends. Most of the SEO engineers are not too cheap, but worth every dollar spent. If you take account of other marketing and promotional platforms, such as television advertising, print advertising, large trade fair / exhibition booth advertising, etc. Internet marketing and search engine optimization cost peanuts compared to other methods of advertising and have a wider audience. SEO services can easily cost $ 5000 between $ 25000, it may even much more than this, depending on your needs, but this is far cheaper and cheaper than other advertising platforms. So, next time you think that SEO service costs too much, think about the other methods of advertising and their tax rates, together with return on investment (ROI).

Ask for references / links / Portfolio

Each SEO service provider should be able to get to their skilled labour. SEO service providers should be able to help you with loving websites, they have SEO work. This can even the SEO service provider personal web site, they should be able to get to its ranking in the search engine and some results driven SEO work within the site or via the Web.

Check references / links / Portfolio

Check the information is not always easy or accomplishable. You should try to reach and check what you can. When a shady business went on SEO SCAM, then I am sure that is where they were to start, with descriptions. I propose to examine what you can, but do not get overwhelmed with references because it may be shady SEO business giving self. I have some really good tips review, but that’s another article all.

Ask for statistical growth and progress reports

The SEO service campaign should include regular performance reports, you can use your website progress. Tracking progress of your site is important in many ways. First, it says, if the SEO engineer doing their work. Secondly, it then tells you whether the SEO methods, strategy and technology works or not. Thirdly, it tells you how well the search engines are piston compressors your SEO efforts. And finally, it tells you how much progress is being made and at what price. All of this advanced reporting information and trend-tracking can give you an overview of your site potential and gives you the opportunity to design or redesign your destination pages to your return on investment (ROI).

Okay, to wrap it, just make sure you stay of the Internet shabby neighborhoods, and for each online transaction, your homework. Also, remember, “cheap is not equal better. Think about it, would you rather pay in the thousands on a company for SEO SEO quality of work, the results and increase your overall site performance, or would you prefer cheap to pay $ 300 in many different SEO’s not really give you the Results you deserve. If a SEO engineer can increase your website sales and exposure of 80% of your site without ever reaching the top 10 search results still got a good business. This is the effect of qualified and experienced SEO services. The differences between your site and the sites in the Top 10, these sites have SEO engineers working for it, understand SEO.

By: Dr. Anuj Gupta

About the Author:

Dr. Anuj Gupta is an Search Engine Marketing expert with leading Seo Services Company specializing in Business Process Outsourcing, Seo Company.