SEO has proven to become a great factor in the success of a website. Have you ever wondered how successful your SEO campaign is? Well there are several tools around the web that measure that success, some are accurate enough to provide you the details that you wanted while others seem otherwise.. So let me give you the top 3 tools that we use to keep track of our progress when it comes to internet marketing campaign including SEO. Let’s start first at number 3 down to number 1.

#3 SEO Tool: SiteYogi

One of the sites we found is SiteYogi. Now don’t misunderstand the Yogi part with Yogi Bear. Yogi in Yoga means someone who knows that the entire cosmos is situated within his own body. Much like it’s built for, SiteYogi determines the site’s inner cosmos or what we say its capability to become successful in internet marketing and in SEO.

Upon arriving at the site, you can already guess what the site will offer at first glance. The site’s pretty straightforward once you look at it, no sign ups, no registrations, and no payments what-so-ever. All  you have to do is input the domain of the site that you want to be analyzed, sit back and watch. The wait will only take seconds, depending on the speed of your internet. Then gradually, you’ll see on the panels the fields being filled in which contain information about your site.

The first panel indicates the diagnosis of your site. The good thing about SiteYogi’s diagnosis is that it gives a score or an average grade on every detail your site has such as URL, Title, Keywords, Description, HTML Tags, HTML size, and Favicon — thumbs up means good and thumbs down means, well, not-so good. It also gives some comments and recommendations on how to make your site rank better such as working on the site’s URL or keywords or description.

SiteYogi is a great tool for SEO because it also provides other information that can be very beneficial on an SEO campaign such as the site’s ranking, syndication, social bookmarks, validations, indexed pages, and backlinks.

Visit an SEO Philippines site to learn more about SEO tools and how it can aid you in your SEO campaigns.

#2 SEO Tool: Website Grader

Another great tool we stumbled across is the Website Grader. From the name itself, Website Grader is built to grade a website. Website Grader is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. This is the information we found on their site.

Now what’s the difference between SiteYogi and Website Grader? Well both of them can provide information about a site. One good thing about Website Grader is that it can provide more comprehensive information on every detail about the site. It can give a more expounded detail with comments and recommendations.

Here are the things that the Website Grader would usually check about the site:

On-Page SEO

Metadata

Heading Summary

Image Summary

Interior Page Analysis

Readability Level

Off-Page SEO

Domain Info

Google PageRank

Google Indexed Pages

Last Google Crawl Date

Traffic Rank

Inbound Links

DMOZ Directory

Yahoo! Directory

ZoomInfo

Blogosphere

Blog Analysis

Blog Ranking

Recent Blog Articles

Social Mediasphere

Del.icio.us bookmarks

Digg.com Submission Summary

Converting Qualified Visitors to Leads

RSS Feeds

Conversion Form

Competitive Intelligence

Keyword Grader

Competing Websites

Historical Data Available

Now isn’t that comprehensive enough? The cool thing about this site is that aside from giving out good comments and recommendations, it also explains the importance of every detail shown above such as what metadatas are for or what is the relevance of checking interior pages rather than the homepage alone, or why it is important to check the readability level of the site. Checking these things are important for the success of a website.

Another great thing about this site is that it analyzes how well a site fare’s with its competition. It shows an organized and complete detail about the site and its competitor (remember to indicate your competitor’s domain before you ran the test/analysis) such as the keywords they are competing for, grade (Website Grader’s grade), Google PageRank, Google Indexed Pages, Traffic Rank, Blog Rank, Inbound Links, and Del.icio.us Bookmarks.

Website Grader is a tool that can be used to analyze the site’s effectiveness in internet marketing. Though there are some similarities with SiteYogi, Website Grader is much adequately used with internet marketing campaigns. As  Website Grader also gives out recommendations on how to make a site more successful in some parts of SEO, it is much more focused on grading a website based on its internet marketing campaign which also includes SEO.

 

Check out what this SEO Philippines site can offer on SEO and tools used in an SEO campaign.

#1 SEO Tool: Trifecta

Now here is our number one favorite, SEOmoz’s Trifecta. Trifecta is almost synonymous to Website Grader in terms of giving an overall grade; the only difference is that Trifecta focuses more on SEO. Trifecta is a tool used to measure how important and popular a website is in the web from its domain and through its pages.

Every factor that may affect the success of a website is included in Trifecta, factors which are used to determine the strength of a domain such as:

PageRank of Homepage

Average PageRank of Top 10 Pages On Site

DMOZ Links

Median PageRanks of Top 10 Pages On Site

Google News Mentions

Google Blog Search Links

Google Domain Mentions

Compete Rank

Alexa Rank

Yahoo! Site Explorer Links to Domain

Quantcast Rank

Wikipedia Links

Technorati Blog Reactions

Age in Days

And factors which are used to determine the strength of a page in the web such as:

Ranking At Google For 1st 4 Words In Title Tag

Pagerank Of Homepage

Google Blog Search Links To Page

Yahoo Internal Links Percentage

Yahoo Site Explorer Links To Page

Pagerank Of Page

Yahoo Site Explorer Links To Domain

Google Url Mentions

Through the results of these factors, Trifecta can calculate and measure the popularity and importance of a website in the World Wide Web.

And much like Website Grader, Trifecta can also provide a comprehensive detail about every factor that affects the success of a website. Trifecta can also offer a detailed outlook on the competitiveness of a website not only on its competitors, but to all industry such as in business, technology, health, science and many more. Through this, one can compare how valuable or important a website is in the whole web. The more important and popular it is in the web, the more successful it is in all types of industry.

Another thing about Trifecta is that it can also provide comments and recommendations on how to make your website more successful. But unlike the two that I’ve discussed earlier, Trifecta can provide some learning materials coming from its own creator, SEOmoz. As one of the most popular provider of SEO tools and guidelines, SEOmoz can offer a wide range of utilities, including Trifecta, and popular tutorials for SEO campaigns, thus using Trifecta can offer a more accurate and precise reading on how popular it is on the web and how well it fares in SEO.

Visit SEO Philippines site to learn more about SEO, or just visit Optimind Technology Solutions at www.myoptimind.com to learn more on SEO.

By: Wendy Ang

About the Author:

Wendy Ang is the president of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.