Filed Under (Business) by admin
It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.

Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.

Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.

By: SEO Sapien

About the Author:

SEOSapien is a SEO Company. Find all our Services and SEO Pricing at


Filed Under (Seo) by admin
Search Engine Optimisation has become one of the most cost- effective methods in reaching a broader market and to increase online revenue. SEO is not only limited to big companies small to medium size companies can also avail the benefits of implementing an SEO campaign to your website. Having a constant and solid search engine optimisation campaign can increase your search engine visibility that may generate a sale, provide customer satisfaction and business partnership.

Because of the challenging economic situation that we are encountering it is also the time that we make our decisions wiser. According to research, search marketing is a recession proof industry. However, it is still important that you make sure that your SEO campaign investment produces successful results.

To ensure that your SEO campaign investment will be a success it needs to have a solid plan of action. Planning is one of the important aspects in having a successful SEO campaign. Before implementing any of your SEO strategy you should already have your goals and expectations. Having your goals and expectations will help you determine which SEO strategy will be mostly effective and what resources and tools you should use in measuring your SEO success.

Failure of implementation is one of the most common reasons for an unsuccessful SEO. Assessing your resources and ensuring that they are enough to implement your SEO campaign is necessary too. Resources do not only pertain to financial aspects but also to manpower and skills. Do you have enough people to do the tasks in implementing your SEO campaign? Then if you have what the resources then there is no reason that you would not able to achieve SEO success, hiring a SEO Services can be one of your option if you have determined that you do not have enough resources – skills. SEO service providers have the SEO skills and knowledge for they work on improving such skills. However, not all SEO service providers that claim to deliver successful SEO campaign to your website can achieve the online goals. Thus, choosing a SEO service provider is not an easy task.

Ensuring the success of your SEO campaign can be determined by measuring its results or outputs. You can use web analytic tools to do this, by doing so you can determine the origin of your leads and this will serve as your guide in forecasting leads and in planning your next SEO strategy. An optimised website increases its search engine rankings and visibility of your products or services to your target market compared to your competitors. Nevertheless, if you want to remain having the advantage over your competitors you need to continuously implement your SEO strategies. Promotion of your content will be a good idea, from placing your URL on your business signature, promoting it on search engines using social networks, blogs and forums. Through such process, it will deliver traffic to your website and increasing the visibility on the web.

Because technology is changes constantly, do not expect that you will be always on the top using the same SEO campaign. Research and innovation are two important things that should be considered in doing a SEO campaign to ensure your website will always be on top of the rankings and with your customers.

Having a solid search engine optimisation campaign, the right resources, tools, promotion and innovation can give you the online success that you have been yearning and face the economic challenges and achieve the business growth. SEO Services can provide you the benefits of a constant and solid search engine optimisation that will help you achieve our online business goals. Make most of your SEO investment. Choose wisely the right SEO services for your company.

By: Novem Harder

About the Author:

More tips and resources on Search Engine Optimisation at UK SEO Agency.


ed ed asked:

Would love to hear from companies that have used SEO’s and not the SEO’s themselves. My organic listings are pretty good… looking for someone to manage CPC marketing effort on multiple sites.
Need to claify… SEM

Eileen asked:

1, I have a dating site need to promote. At the first stage, I think I need more traffic and registrations. I need advices on this, thanks!

2, I know a lot of ways(SEO,etc) to promote a site, but I need more time to do that. This moment, I just want to have more users and registrations, so I think email marketing should be an effective way. But I do not want to send tons of spams to other’s mailbox using email software. I want to join some hot, active communities and invite members to join my site. Can you suggest some quality websites, communities, clubs, …? Don’t worry, I will not spam you. LOL.

I will add more points to my desired answer, thanks for your sincere reply.

Senior SEM asked:

Looking for an Online Marketing Expert.. give me full details with past experience

seo expert

Chow_M_Noodles asked:

I’m looking to outsource my SEO management. I get a dozen phone calls at my office every day from different companies trying to sell their marketing genious. I am looking for someone to tell me which companies are worth their price and which may not be.