Jun
03
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.

According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web – they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.

So, the question boils down to what is in your best interest to the business?

Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.

SEO knowledge and skills

1) Basic understanding of how search engines and directories.

This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.

2) Website design

Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.

3) the experience SEO Expert

This is the most important and most difficult to obtain knowledge. If you have never implemented a programme of SEO, then you are in a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.

In-house vs. out-sourced programmes SEO

If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.

• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?

• Is this considered the role of your department, marketing or other service (s) in your company?

• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?

IT Department

Typically your IT department handles multiple tasks daily troubleshooting your company’s LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful programme of search engine optimization.

Marketing Department

Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel’s time to spread very thin. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.

Other individual (s) within your company

Well, the responsibility falls on someone outside or your marketing department. Who’s who and why are they responsible for your SEO program? To give interested parties a new “project of the month,” usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.

Summary

From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between what your organization’s capabilities are and what they are not.

As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company’s web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.

By: Sonu Seo

About the Author:

SEO Expert presents Seo Services that means the webmaster does not attempt to deceive search engines. SEO Services means playing by the rules. The web pages that are created by SEO Expert with white-hat SEO methods are beneficial to the Internet, search engines and clints.

seo

May
27
Filed Under (Business) by admin
It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.

Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.

Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.

By: SEO Sapien

About the Author:

SEOSapien is a SEO Company. Find all our Services and SEO Pricing at http://www.seosapien.com.

seo

May
13
Everyone wants their websites to be search engine optimized, or SEO-friendly. However, there are some common errors that people make when they’re doing SEO work on their site, and these errors can actually cost them that highly coveted top ten ranking that everyone wants. Here are some things to avoid when doing SEO work on your website.

Remember the ALT tags! Almost every image on your website (not including the background and any images that serve as buttons and the like) needs to have ALT text. This is the text that shows up if the image doesn’t load. More importantly, however, it’s the text that tells search engines what the image is since the programs can’t actually see the picture. A good ALT tag will include two or three of your keywords, and it’s a great place to stick in extra keywords that the viewer will (hopefully, unless your image is missing) never see.

Don’t use the same title tag on every page of your site. While it may be easy to simply write one title for your homepage and then leave it on every page, this is another place where you’re losing out on a place to stick keywords. Vary the title for each page so that search engines will notice the difference, and try to include different keywords for different pages.

Avoid scripts! While Flash and the like are becoming more compatible with search engines, it’s still difficult for more search engines to see inside Flash objects. This means you’re losing places to put meta tags, ALT tags, and more.

Don’t just write for robots. While writing articles with a high keyword density might get your page ranked higher by the search engine, it’s going to send actual human readers away. They don’t want to read anything redundant or clumsy. “Our furniture store in London provides great furniture for London residents looking for furniture designed specifically for London” is going to either annoy readers or make them laugh at the horrible writing. Be sure your SEO phrases and such can be integrated into the text seamlessly so they don’t stand out and don’t over-use them.

Also, actually write your website text yourself (or hire someone to write it). Don’t plagiarize – don’t copy and paste text off of one website and put it on yours without making it clear where the text came from. Too much duplicate text on your page will be flagged by search engines.

Likewise, avoid any bad SEO practices like hidden text or keyword stuffing. Hidden text refers to adding a ton of keywords at the bottom of a website and then making them the same color as the background, effectively hiding them from viewers. Search engines still see them, however. In the past, this was a technique that did actually make search engines rank sites higher, but today’s robots are smart enough to recognize this technique and ignore it. Likewise, keyword stuffing, or making a webpage that’s almost nothing but keywords, raises a number of flags in search engine robots and may actually get your pages ranked lower.

Finally, make certain all of your links describe where they’re going. No one likes to click links that aren’t clearly described by the surrounding text or give a good idea of their target. Plus, links are another factor a search engine uses to determine site relevancy, so not clearly marking them is detrimental in several ways.

By: SEO Sapien

About the Author:

SEOSapien is a SEO Company. Find all our Services and SEO Pricing at http://www.seosapien.com.

seo

May
03
Filed Under (Seo) by admin
After the web site design and the completion of the basic SEO, the next investment any business owner should consider is in search engine optimization. In order to understand SEO pricing, we have to underline the fact that the optimization process in itself is very advantageous, since presumably the traffic generated by a well-indexed page will pay for itself. In fact, the art (or science depending on who you talk to) of SEO was created with such a purpose in mind: increase leads and sales, increase conversions, and ultimately generate more money!

Several factors influence SEO pricing, and the amount of work required is first on the list. While the financial investment for good SEO varies depending on the size and the complexity of the pages , please understand that good SEO that you don’t do yourself isn’t cheap. Companies and agencies that offer SEO services often promote a free site analysis based on which the SEO quote is created. With this kind of report, you’ll learn about how competitive you’ve been, what problems you face , and what changes need to be performed on the site.

Ultimately, your goals and your budget ultimately determine the price you should pay for SEO. Sometimes, the service provider will be able to recommend the less expensive alternative substituting elements that are not necessary for the optimization and suggesting various money-wise solutions.

There are lots of steps involved in the optimization campaign, and SEO pricing can be kept under control when you know exactly what needs to be done. Thus, any good SEO company will first initiate optimization by competition and industry investigations. Next should come the keyword research and the key-phrase selection, followed by the phrases implementation. Then, the web masters will continue with building of links and their submission to search engines and directories. SEO is a constant process, and requires active monitoring and communication between the owner and SEO agency to be effective.

To give some general figures of where SEO pricing can range, the whole process could cost between $2,000 and $10,000 according to the complexity of the site and the features of the competition. Beware of too low quotes since these are generally practiced by people with little experience in the field, and who may not perform the best of job on your site. The choice is yours!

By: Real Easy SEO

About the Author:

Real Easy SEO provides search engine marketing services to small businesses and entrepreneurs. Visit our website to for seo information, seo tools, and to buy seo services.

seo

When shopping for a Search Engine Optimization (SEO) company or the specialist you need to be aware of certain things. If someone offers you quick results, they can be by pulling his leg. If you are not listed on the search engines for the average duration of the index will take approximately 4 weeks. Someone offering bids in less than coning is you. Web sites that have already signed up and are only being updated will be faster results.

A guarantee is not always reinsurance. Just because a site shows that they can help you in the stain 1 does not mean that they can deliver. Or, they can you listed under an obscure keyword or phrase. More legitimate SEO’s will tell you no one can guarantee first place on all keywords and phrases. Search engine optimization is not an exact science. Trail and error consistent with the emphasis will help bring your site closer to your goal.

Most Seo Expert should give you some information on your site, which is currently being held. You links, keywords, where you rank on the major search engines, and so on. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you assess your position on search engines. Do not go into any SEO work blindly. Knowing where you are before and after.

Price is never a good idea of how a service is. More is not always better. Shop try to get the most for your money, but be realistic. If this seems too good to be true, then it may just be. Be prepared to shell some species. SEO is not cheap. You may want to consider SEO as advertising. It should be a candidate, however, that your advertising efforts.

Ask questions! Do not be afraid to ask what would be done to increase your rank. Most SEO’s not a problem, tell you what they will do. They may not want to reveal their entire SEO process. But they will give you an idea of what they will do. Talk to more than one company SEO. Compare what everyone has to say. Doing research on your own. Find out if these companies were reported to the Better Business Bureau. If a company or a person has had articles or written comments on them. Ask around. Try to get an idea of the company or persons credibility.

A few additional things to keep in mind are:

Seo Services is the principal activity or it is a sideline to other businesses. SEO is a full-time job. In particular, stay abreast of constant change. Do they have a specialist? Have they outsource? How do they really know? What are the views on the link farms and doorway pages? Will they do something for you the link and flow? Even if search engines frown on the practice. Can they can explain clearly how their action plan? Seek it to take small steps with you? Or, are they trying to sell you the biggest package SEO possible?

Follow this plan if you are looking for someone to optimize your site. At the end, it will have been worth it. Joe Balestrino’s site is www.mr-seo.com it offers affordable SEO, bids and other articles on SEO and marketing. His other site www.jnb-design.com offers affordable web design and free lodging for life.

By: Sonu Seo

About the Author:

SEO Expert presents Seo Services that means the webmaster does not attempt to deceive search engines. SEO Services means playing by the rules. The web pages that are created by SEO Expert with white-hat SEO methods are beneficial to the Internet, search engines and clints.

seo

Apr
17
Filed Under (Seo) by admin
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.

Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren’t that high.

Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.

It’s going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies.

With so much competition, is that even possible? Yes – if you’re realistic. Here’s the key: don’t spend an inordinate amount of time in the single keyword “cars” if you offer something more specific, such as “automotive accessories.” You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.

Don’t ignore those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together.

Obviously, fewer people search for “automotive accessories” than “cars.” But you’ll be able to reach more search engine users – and prospective customers – if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits

By: Michael Murray, Vp Of Fathom Seo

About the Author: