May
27
Filed Under (Business) by admin
It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there’s little they can do to make more money. While word of mouth may help somewhat, it’s not as effective as a marketing blitz.

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.

Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.

When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don’t understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.

Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can’t afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.

By: SEO Sapien

About the Author:

SEOSapien is a SEO Company. Find all our Services and SEO Pricing at http://www.seosapien.com.

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Website owners who keep up to date with SEO competition are finding out that if you are not learning and evolving you’re falling behind. It’s becoming more and more difficult for websites to maintain high rankings on search engines and that’s even if your site is already a few years old. If you are starting a new website it’s even more difficult to make your mark on a SEO. Expectations for new sites should be set up with the goal for long term results.

The most important factor in determining your website’s success is to know what you are looking for from your site. Most owners believe that rankings dictate a website’s success and while rankings are important they do not determine the overall success of the site. Owners should pay attention to the traffic they receive because that is going to factor into your business success and put money in your pocket. That’s why you have the site, correct? To make more money! Most website owners want to be in the top five of Google and Yahoo searches, when at the end of the day those rankings to not affect their bottom line.

This will not change the fact that rankings will continue to be a highly sought after commodity. Website owners need to think outside the box if they want to move up on SEO rankings. Owners have been expanding their keywords in hopes of attracting more surfers to their site. What they should be doing is figuring out what keywords people are using and incorporate those words and phrases onto their site.

At the end of the day websites are all about content, but what constitutes good content? In one word: Creativity. Your website is an extension of you, just like your business is. Use your voice and be unique with the content you decide to put on your website. This includes videos and pictures as well. Look at the resources you have and incorporate all the good things around you into your website. Do not steal or copy from other websites, it is superficial and that comes across to the visitors on your site. Make your content genuine. Do what you do best and speak from the heart. Make sure you write content for your site and not based on search engines. It’s a disservice and will not help your business or rankings.

The best advice one can give a website owner is: Do not compete with other websites! Continue to expand and evolve your own website and don’t saturate your brain with other people’s ideas. There is no right or wrong, what works for one does not work for another. Start with what you need to have on your site and work up from there.

You can pay all the money in the world to a SEO company and be number one on all the search engines, but did you really start a website to spend money or to make money?

By: SEO Sapien

About the Author:

SEOSapien is a SEO Company providing guaranteed and affordable SEO services
May
12
Eileen asked:

1, I have a dating site need to promote. At the first stage, I think I need more traffic and registrations. I need advices on this, thanks!

2, I know a lot of ways(SEO,etc) to promote a site, but I need more time to do that. This moment, I just want to have more users and registrations, so I think email marketing should be an effective way. But I do not want to send tons of spams to other’s mailbox using email software. I want to join some hot, active communities and invite members to join my site. Can you suggest some quality websites, communities, clubs, …? Don’t worry, I will not spam you. LOL.

I will add more points to my desired answer, thanks for your sincere reply.

Sonali asked:

I am starting my website before some days. I want to more traffic for my website. So is there any seo company? If yes then please tell me.

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chatterbox6218 asked:

i want to hire SEO services htttp://www.agyaatvass.com . But i want to know how exactly SEO services work and get traffic for my site ?

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